GoogleAds text ads consist of text, not with product photos as with GoogleShopping. Google often also displays text ads in part of the screen in search results, above the (free) organic crawl results:
In GoogleAds you can manually create & manage text ads. If you want a large number of advertisements, for example a large number of webshop products, events or jobs, it is difficult to do manually and this integration can offer a solution. The integration allows you to generate a large number of advertisements and keeps them up-to-date, by using data from the webshop and/or source feed such as XML/CSV or Google Sheet. Text fragments from the data source/webshop (for example product-Name/Price/Delivery time) are automatically filled in Template(s) for Google-Ads sync. The link downloads current source data daily or optionally several-times-a-day and processes this to Google Ads (add/change/remove Ads). In this way, for example, every webshop product can get its own GoogleAds text advertisement & if product is sold out, ads will be removed automatically.
For webshop products, it makes sense to also use GoogleShopping, but you may be missing out on opportunities if you don't use GoogleAds text ads. Because keywords are entered from data source and/or via link settings & rules, different keywords can be applied than with GoogleShopping.
