GoogleAds text ads consist of text, not with product photos as with GoogleShopping. Google often also displays text ads in part of the screen in search results, above the (free) organic crawl results:
In GoogleAds you can manually create & manage text ads. If you want a large number of advertisements, for example a large number of webshop products, events or jobs, it is difficult to do manually and this integration can offer a solution. The integration allows you to generate a large number of advertisements and keeps them up-to-date, by using data from the webshop and/or source feed such as XML/CSV or Google Sheet. Text fragments from the data source/webshop (for example product-Name/Price/Delivery time) are automatically filled in Template(s) for Google-Ads sync. The link downloads current source data daily or optionally several-times-a-day and processes this to Google Ads (add/change/remove Ads). In this way, for example, every webshop product can get its own GoogleAds text advertisement & if product is sold out, ads will be removed automatically.
For webshop products, it makes sense to also use GoogleShopping, but you may be missing out on opportunities if you don't use GoogleAds text ads. Because keywords are entered from data source and/or via link settings & rules, different keywords can be applied than with GoogleShopping.
It is important that feeds contain correct and current article information, according to the requirements and wishes of the relevant comparison site for an optimal result. Good data feeds require automatic filtering of formatting from texts, extracting important information and passing it on separately, such as brand names, EAN codes, sizes and colors and sometimes converting article groups and color codes.
ESS analyzes your webshop and has specialized systems. We have the know-how to ensure an optimized data feed based on the article data that is available. We also monitor the daily data collection and conversions to detect problems without you noticing.
We have direct API controls or modules for various webshop types. In case of a different webshop type or custom webshop, our Crawlers can optionally offer a solution, to collect your article data from your webshop pages & possibly combine it with source feeds.
Data feeds are our specialty & core business: we are able to deliver most data feeds within 1 working day, so you can quickly start a new campaign!