In the US, OpenAI has launched a feature that allows users to buy products directly within the ChatGPT chat without having to go to an external webshop first. This is called "Instant Checkout" and works through a payment protocol supported by various payment providers. It is expected that this feature will also be available in Europe.
ChatGPT already sometimes shows products with product links for product advice. The new functionality means that:
1. If a seller has registered their products for direct sale on ChatGPT, ChatGPT will show a "Buy Now" button
2. Through the chat, a order can be placed, then a form for entering address details.
3. A payment window will appear.
4. After payment is made, an order confirmation will appear in the chat (possibly with expected delivery time / tracking link if available).
Example Conversation:
User: I'm looking for a sustainable, high-quality notebook.
ChatGPT:
I found a few sustainable options for you:
Order number: GN-104582 Expected delivery: within 2–3 business days
Once your order has been shipped, you will receive a tracking link here.
So it looks like webshop/cart functionality, but within the ChatGPT chat!
Opportunities
More and more people are discovering AI chats and using them for product advice. Since AI bots have extensive product knowledge and can answer user questions well, it is expected that this new customer journey could become popular. This can be interesting for buyers and thus also for sellers.
Integration via ESS
ESS already offers many marketplace integrations for webshop owners, for various marketplaces, and for different webshop types. If ChatGPT's ordering feature becomes available in Europe, ESS plans to offer an integration between ChatGPT & webshop with functionality: - Properly presenting webshop products within ChatGPT - Automatically placing ChatGPT orders in the webshop & updating stock - Webshop employees can ship ChatGPT orders like a normal webshop order. Condition: The webshop owner’s payment provider must be compatible with ChatGPT Instant Checkout. We see that various payment providers are working on this feature. The most convenient option is if the webshop’s current payment provider is compatible; if not, an additional payment provider like PayPal could provide a solution.
Sales Fees / Commission
ChatGPT has indicated that a fee per transaction will apply, but the company has not yet officially released the exact percentages. It is expected that this will eventually be market-conform, so the fees will be comparable to those of marketplaces (like Bol.com, Amazon, etc.). It’s also important to note that ChatGPT requires the product to have the same price as on the webshop.
Where might this be going?
It’s possible that the direct purchase functionality will eventually be integrated into other applications using OpenAI technology, allowing users to order products directly in those apps as well. Additionally, it's not unthinkable that OpenAI might develop a commission or affiliate model that allows third parties, such as blogs or content platforms, to offer direct order capabilities.
Increase your turnover by selling your products on ChatGPT.
High-frequency & product sync & forwarding webshop order shipment incl tracking code for various webshop types.
Robust additional automatic validation or expected updates have been processed. ESS also monitors webshop malfunctions and ChatGPT.
Extensive product filtering and transformation possibilities for product-pricing, delivery times, text adjustments, extra fields and other optimizations. During setup we go through the desired settings with you.
Extensive integrations
High Service realization & support
High Frequency & Robust
Delivery usually 1 working day!
Extensive integrations
Integrations provide many functions & settings:
ship marketplace orders in CCVShop
package tracking code extraction for shipment
product variant support
listens to webshop-“webhooks” for quick product updates
setting to also load invisible products
rule-driven settings on productfields
product shipping costs per product/country
package tracking code extraction for shipment
category improvement functions
Developed by ESS employees, so that we can act quickly in the event of new developments or malfunctions on marketplaces or webshop. Very high value for money!
High Service realization & support
An expert from ESS will go through the questionnaire for the desired settings with you and take care of the initial setup. You can then view and adjust settings in our portal. ESS analyzes your webshop and has specialized systems and know-how to load relevant available article data. We also monitor the daily data collection and conversions to detect problems without you noticing. Quick response to questions by phone or email.
High Frequency & Robust
High-frequency product sync & order-integration for various webshop types. Robust automatic validation that checks whether the expected updates have been processed. ESS also monitors several malfunctions of your webshop and the marketplaces.
Delivery usually 1 working day!
Optimised integrations are our specialty & core business: we are able to deliver most integrations within 1 working day, so you can quickly start a new campaign!
Request a Quick-Scan for your webshop!
No cost Without obligation Usually within 1 working day
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