Google is by far the most popular online search-engine in Europe. When users search, Google also shows relevant products with image & price on which user can click to a webshop. Example of Google Shopping display (or test yourself)
We can extract webshop products for Google Shopping on a daily basis and use tools and our experience to pass detailed product data to Google's wishes. After starting the campaign, Google automatically chooses which products to show based on searches and relevance. The results of Google Shopping are normally a lot better than Ads TEXT ads (due to beter automatic targeting & attractive display with product image).
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It is important that feeds contain correct and current article information, according to the requirements and wishes of the relevant comparison site for an optimal result. Good data feeds require automatic filtering of formatting from texts, extracting important information and passing it on separately, such as brand names, EAN codes, sizes and colors and sometimes converting article groups and color codes.
ESS analyzes your webshop and has specialized systems. We have the know-how to ensure an optimized data feed based on the article data that is available. We also monitor the daily data collection and conversions to detect problems without you noticing.
We have direct API controls or modules for various webshop types. In case of a different webshop type or custom webshop, our Crawlers can optionally offer a solution, to collect your article data from your webshop pages & possibly combine it with source feeds.
Data feeds are our specialty & core business: we are able to deliver most data feeds within 1 working day, so you can quickly start a new campaign!